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VO4TA: Research

Hugh P. Klitzke blogs at


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VO4TA: Commercial Feedback Workshop

June 12th and 19th! (Five seats available) Commercial Voiceover Weekend Intensive June 24 - 25!   Details here!   


Thinking about taking a class with HPK?  Take a look and see what they’re about!


VO4TA: Research


What can you research for a commercial read?   


Current headlines about a corporation.  Volkswagen and diesel?  Or Apple’s seeming “lack of innovation”?  How will the audition you have today burnish their image?


Last quarter earnings for a company.  Why is so much retail down in 2017? How are advertisers talking about it? Link


Their last successful campaign.  Lacoste’s Time Travel Love Story


Something as simple as  brand pronunciation. Porsche.  Ralph Lauren. Reese's Peanut Butter Cups.  


Or who’s voice or image did they they use last time?


Any of this information can inform your read.


Hugh P. Klitzke blogs at


Knowledge is power.  


Commercial Voiceover Weekend Intensive June 24 - 25! More SAG / AFTRA EIF Lab.  

Details here!  


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Audition Mic

Voice vs Read


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This is a personal weblog.  The opinions and ideas expressed here are my own and are not those of any of my employers.


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HPK's Upcoming Classes

  • October 13, 2018
    Pomann Sound, New York
  • November 11, 2018
    Pomann Sound, New York